After all the achievements of the gay movement, it did not take too long for marketers, advertisers and brands to spot this visibility and to designate it as a new profitable segment. Market researches and trade press coverages began to be made. In the late 1980s and early 1990s shaping of gay market reached its maturity. Of course in this process, both out and proud and in the closet gay marketers, gay publishers, gay designers, gay artists, gay photographers, gay singers, gay actors and gay company owners worked in chorus, not necessarily consciously. Gay tv channels bagan to appear, gay websites began to offer dates, gay magazines became prevalent, gay tv programmes began to be presented, gay tv series began to be produced. All these, provided a wide range of venue for advertisement.